Tuesday, September 22, 2015

Guest Post: Why Authors Should Adopt The Mindset of An Entrepreneur by Kristen Luciani


Please join me in welcoming Kristen Luciani on The Authorteers! She's here today with a guest post for authors.


Why Authors Should Adopt The Mindset of An Entrepreneur


I don’t accept criticism well. Oh sure, I say I can handle less-than-stellar feedback. But then when it comes, I sit with my eyes open wide, nodding my head as the critiques pelt me like icy cold drops during a monsoon-like rainstorm, a tight smile stretching my lips so they won’t quiver… yep, I crumble like a house of sand. Worst poker player ever. You always know what I’m thinking… always. 

I think this is attributable to a few different factors. First and foremost, I’m an approval seeker. I crave accolades, and positive reinforcement totally charges me. Second, I have an insane amount of passion for my endeavors, whether it be handbag design, writing, blogging, or my career in general. I work hard and when I really believe wholeheartedly in the quality of my efforts, I want them to be recognized. It’s not enough for me to be satisfied with the end result. And when people I care about are less than starry-eyed over something I’ve done, well, it’s a tough pill for me to swallow. 

Such was the case this weekend. My husband and greatest supporter, read a book I’d recently finished. He is not a romance reader, but he loved my other books to the extent he could, as someone who much prefers reading Michael Creighton. I felt certain he’d love this one too and truth be told, I was excited for him to read it because I think it’s my best one yet. 

But there were no kudos for this story. Instead, I got a boatload of Post-Its and an overall assessment of “it’s… okay.” 

Heartbreaking is the only word I can use.  

So by now you’re probably wondering why is she telling me all this? 

Trust me, there is a point.  

I took a chance with my manuscript. Publishing a story with a predictable plot isn’t going to send people flying to Amazon and elicit gasps as the scenes unfold on their e-readers. I chose to push the envelope and navigate outside the norm. Maybe it will be to my detriment but I wanted to give my readers something a little different. I took a risk that may turn people off or make them die-hard fans because I believe in myself and my work 

Criticism is tough to swallow but it’s not always a bad thing if it drives you harder and helps you perfect your end product. Don’t give in to self-doubt. Stay true to yourself. Embrace any feedback that will help you achieve your goals.  

My advice? Think like an entrepreneur! Establishing an author platform is similar to launching a new business, so why not adopt the mentality that will help you sharpen your focus and build your brand? 

Passion Is A MUST! - Trying to gain traction with any new endeavor can be extremely disheartening at times so the more you believe in your offering and your ability to sell it to the masses, the more effective your end product (and outlook) will become. 

Listen To The Naysayers! - Don't delude yourself into thinking your offering is the end-all, be-all.  You need a thick skin if you're going to succeed as an entrepreneur. People will slam your ideas. Get used to it. Graciously accept criticism and feedback then figure out how to respond to objections. Figure out what your key differentiating points are and highlight those to everyone and anyone. 

Never Be Complacent! - You'll have to work harder than you've ever worked before to create momentum and then work even harder to KEEP it. I heard a really cool quote this weekend that totally applies. I was at a writing conference and a number of bestselling authors were presenting on sales strategies. They all said market yourself like you're nobody EVEN IF you're somebody. This applies to ALL business endeavors. 

Be Restless! - Let your creativity flow! Don't be complacent and accept the status-quo. Dig deep and figure out to disrupt. Take risks! It's okay to incorporate new ideas into your offering. Make it as compelling as possible and if at first you don't succeed.... well, you know the rest. 


Great advice, Kristen! Thank you!



About the Author
Kristen Luciani, co-founder of Author Navigation, is a self-proclaimed momtrepreneur and contemporary romance author with a penchant for Christian Louboutins, Silicon Valley (the place and the show), plunging necklines and grapefruit martinis.  As a deep-rooted romantic who prefers juicy drama to fill the lives of anyone other than her, she tried her hand at creating a world of enchantment, sensuality, and intrigue, finally uncovering her true passion. No pun intended…



Kristen's latest release is
Nothing Ventured:
| Amazon | Barnes & Noble |
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Mia Bradshaw realized long ago that falling in love is a harbinger of pain. As a single mom working for one of the most prestigious venture capital firms in the country, she doesn’t have time for serious emotional entanglements. Her sort-of–friend boy is dependable, respectful and…okay, fine, maybe a little lukewarm but whatever! Who ever said there was anything wrong with being…vanilla? It’s safe, low-risk and not fraught with conflict and heart wrenching disappointment.

Chris Camden is one of the most eligible bachelors in northern California. A successful entrepreneur with a hot car and a panty-dropping grin doesn’t need to do much to keep his bed warm at night. His smoldering hazel-eyed gaze makes women melt at his feet. No strings, no conditions, no questions - just the way he likes it. Why should he settle for just one when there are so many sizzling alternatives begging for a spin?

A coveted opportunity to partner with Chris’s company stirs up emotions that threaten everything Mia’s been so careful to protect and control. The guy with more lines than a crowded supermarket before a snowstorm can singe her insides with the slightest accidental touch, proof that she needs to steer clear.

But reality hurls a very unexpected curve ball that can change Mia’s life in a heartbeat. And sometimes…the perception of safety is relative.

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